![Old photograph of Elmer Hinckly](/images/elmer-hp-photo.png)
Lure Lore
Who was Elmer Hinckley? Why did he start crafting his famous fluttering spoons around the kitchen table? Learn all about our amazing heritage here.
Learn MoreThe Spoon Drawer
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Lure Lab
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Each Elmer Hinckley Fluttering Spoon is made by hand with the same attention to detail that’s been our hallmark since 1877.
Merchandise
![image of a shirt](/uploads/eh_home-merch_0000s_0000_t_twosided.png)
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![image of a shirt](/uploads/eh_home_merch_0000s_0002_t-fishon.png)
![image of a shirt](/uploads/eh_home_merch_0000s_0000_t_tagline.png)
Brag Board
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No one loves a good fish tale more than we do here at Elmer Hinckley. Check out some from our own customers — and maybe add one of your own.